Big Data. Bigger Stories.
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ABOUT DAVE MOORE MEDIA
Worthy causes deserve attention, yet many don’t have the budget, staff or know-how to effectively raise awareness. That’s why Dave Moore Media came to be. For 20 years, Dave Moore worked in print journalism, where he saw a vast disparity in the quality of media representation between the haves and have-nots, regardless of their cause. He then went to work at a boutique PR firm, where he charged substantial fees to produce stories for lawyers, who often didn’t have access to in-house public relations services. At both the PR firm and news organizations, Dave executed data-driven projects that were used to produce stories ranging from boat accidents on Memorial Day to the quality of subsidized government housing.
THE DAVE MOORE MEDIA DIFFERENCE
What if you could start an entirely new, data-driven conversation? That's what sets Dave Moore Media apart.
Of course, data analytics aren’t the answer to all your communications needs, but it’s nice to have that option. Data storytelling comes in handy in many unexpected ways. In one case, on behalf of a consortium of mental health care advocates, Dave Moore Media was able to use data to identify a dire shortage in mental health support to a major metropolitan region. The data-driven finding aided the region in securing funding toward a new, $573 million facility in Terrell, Texas.
Read this blog post to learn more about how data-driven content can help others understand your stories better. This post discusses the importance of establishing a storytelling timeline, both from a historical and a data perspective.