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David Moore
Nov 22, 20245 min read
6 Ways to Measure Content Effectiveness
This photo, by Jenna Isaacson Pfueller, was part of a series of news stories I wrote for the Columbia Daily Tribune that changed how...
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David Moore
Oct 9, 20244 min read
The Magnificent 7 Keys to Successfully Pitching Stories to the Media
These 7 tips will help communications experts succeed in pitching a story to the media, especially with the approach of less is more.
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David Moore
Aug 30, 20242 min read
Tell Me Your Darkest Secrets: Why You Must Introduce Your Crisis Communications Person to the Killer Clown Under Your Bed
I started to work on a blog post about Truth a month ago, and then got sidetracked by a discussion about crisis communications plans. I...
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David Moore
Jul 9, 20246 min read
9 Tips on How to Edit a Document
No need for your document to look like it spent a night at the Bates Motel after a round of editing. Pre-editing can save a lot of red ink.
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