Targeted Content and Pitching

When was the last time you watched the 6 o'clock news? When was the last time you logged into Facebook or Instagram? The answer to those questions explains the need to target content directly at key influencers and affected audiences. Before launching Dave Moore Media, Dave pitched stories for 20 years as a reporter and editor for newspapers and magazines that gained national recognition. He then produced stories and opinion pieces for national and regional publications, ranging from the National Law Journal to NBC and Fox News affiliates. Key in Dave’s successful pitching is his ability to identify the interests of the journalist, and matching them with stories they will be compelled to produce.